Strategy ⏐ Copywriting ⏐ Campaign Design
Harvard University

Since 2015, we have completed more than 15 projects for Harvard related to sexual misconduct and inclusion and belonging.

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Getting college students’ attention is not easy.

For a Harvard campaign to better understand campus sexual misconduct via participation in an anonymous survey, D&CO did not use photographs. Instead, we designed a series of bold, text-only posters featuring evocative headlines and placed them throughout campus — including bathrooms. It was the words, and their unexpected placement, that received attention. Survey response was overwhelming as the campaign illuminated the under reporting of sexual misconduct.

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We were honored to design a Harvard publication focused on inclusion and belonging among University students, faculty, and staff. Working closely with community stakeholders, we designed the task force’s final report, an 82-page book that documents process and communicates goals and recommendations. Bold graphics and clear information graphic diagrams illustrate key findings in simple and concise terms.

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